Studio Extra
Email Marketing, Graphic Design & Social Media
Studio Extra, a new Black-owned luxury beauty house based in Arlington, Virginia needed Butta Digital to transform its digital marketing strategy. The goal was to spread their lux vibes far and wide across digital channels aiming to elevate brand recognition, foster an engaged online community, and curate compelling content tailored to their audience.
Email Marketing
Studio Extra's email revamp began with the introduction of crafted branded email templates, radiating luxury and sophistication. The new strategy included the creation of a new Welcome Email tailored to captivate new subscribers. Monthly newsletters were created to foster a sense of community among Extra Babes, positioning email as a vital communication channel. These newsletters served as a platform to spotlight talented artists, and promote upcoming events, exclusive deals and beauty services.
Social Media
Butta Digital cultivated a brand-loyal online community for Studio Extra by seamlessly blending consistent social media engagement with captivating designs and reels. With a keen focus on the audience’s preferences, we developed a comprehensive content strategy encompassing a diverse range of topics, including makeup transformations, the Studio Extra experience, social media trends, celebrations of Black Girl Luxury, and more.
Campaigns
To boost Studio Extra’s email subscribers and Instagram followers, we leveraged the power of social media and created a month-long Telfar social media giveaway. A Telfar bag was the perfect giveaway for this campaign that aligned with Studio Extra’s Black and luxurious brand and easily captured the attention of their target audience.
Numbers Don’t Lie…
70%
Increase in Instagram Followers
6,000
Accounts Reached
50%
Increase in Email Subscribers
140
Instagram Shares
These numbers are all about the Telfar Campaign Giveaway, just think of all the other cool stuff we could pull off!
Hit Us Up
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